About

By , 13 October, 2009, 30 Comments

Summary: Communication is not flat, it is fluid and changing at a rapid pace. With its many facets, I decided to focus conversation here broadly on communication: interpersonal, professional, visual, social, non-verbal, organizational, etc. This blog a hodgepodge of things that interest me, all of which touch communication in some way. 

I’m a twenty-something digital brand gal living in Minneapolis with my husband and American Bulldog, Hank.

"Lisa Grimm"

People and human behavior have fascinated me since childhood. I experienced some pretty radical things as a little one, so I looked to that radicality (yep, made up word) to teach me my surroundings and make sense of my existence. The trend of curiosity, seeking answers and being humbled by life’s many magnificent mechanisms has intensified with age.

While studying business in college, I took an interpersonal communications course (which blew my face off) and jumped ship for a PR major. Equally face-blowing-off quality were the social sciences — anthropology, sociology and psychology — where I spent quite a bit of my time. The intersection of these disciplines knocked my socks off.

As I moved out into the PR agency world, I found myself working as a hybrid PR gal, traditional PR with aspects of online marketing, which I loved. The social web and its application to business was pretty fresh, so I began to build relationships and learn about how people cared about various products, causes and services. What I learned through a lot of work, conversations and results was that nothing trumps human connection, and that would be the guiding principle through which I would forge my career. With this realization, it is only natural that  I gravitate to bridging the gap between traditional PR/marketing practices and social and emerging technologies.

Today, I’m digital brand manager at Mall of America, where my efforts are focused on directing digital strategy, community management, social media, digital PR/digital marketing and emerging technology. Previous experience at two Minneapolis (integrated marketing) agencies, more than a year in training and development, and hard time in the Minneapolis fine dining industry (the best experience I’ve had as a professional), and a plethora of fascinating life experiences has prepared me well for this endeavor and any others that come my way.

My other interests include (but are not limited to): Good relationships with my family and friends, laughing, great food, film, award shows, the human spirit and what transforms it, reading, becoming a better writer, making a contribution, LEARNING from others and sharing what I know. Additionally, I love volunteering and being a member of Minnesota PRSA and Social Media Breakfast MSP.

And… this wouldn’t be complete without saying that what is said here is my content — inspired by my  experiences and interpretation of them. Note: This is my way of saying that the views expressed on these pages are mine alone and not those of my employer or other associations.

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  • http://twitter.com/lulugrimm Lisa Grimm

    I look forward to our conversation as well Brian:-)

  • http://twitter.com/LongBrian Brian Richard Long

    This makes me even more excited for our coffee meeting! “I’m interested in the foundation, which I believe is people talking to and helping people a.k.a. relationship building.” Let's just say, we might be twins…

  • http://www.kareemahmed.com/ kareem ahmed

    dude. awesome!

  • Chelsea Holter

    You now appear on my homepage and good luck… I can’t wait to read more!!

  • Chelsea Holter

    You now appear on my homepage and good luck… I can’t wait to read more!!

  • Chad Grimm

    I am so proud of you. You are amazing and have so much to offer the blogging world!! I love you.

  • Chad Grimm

    I am so proud of you. You are amazing and have so much to offer the blogging world!! I love you.

  • http://Nicoledeb.extendr.com NicoledeB

    Really glad you’ve started this and already know I’m going to enjoy reading your posts. Brava on the bitchin’ name. Love it. Cheers, NicoledeB

  • http://Nicoledeb.extendr.com/ NicoledeB

    Really glad you’ve started this and already know I’m going to enjoy reading your posts. Brava on the bitchin’ name. Love it. Cheers, NicoledeB

  • http:twitter.com/lulugrimm lulugrimm

    John – Thank you. I appreciate the thoughts and well wishes more than you know. THANK YOU!

  • lulugrimm

    John – Thank you. I appreciate the thoughts and well wishes more than you know. THANK YOU!

  • http:twitter.com/lulugrimm lulugrimm

    Thanks Liz. You rock and I think you’re great! Here’s hoping solid blog evolution:)

  • lulugrimm

    Thanks Liz. You rock and I think you’re great! Here’s hoping solid blog evolution:)

  • http:twitter.com/lulugrimm lulugrimm

    You are so sweet Eric. Thanks. Happy Thanksgiving you you and your fam too!

  • lulugrimm

    You are so sweet Eric. Thanks. Happy Thanksgiving you you and your fam too!

  • http://www.lizgiel.com Liz

    Yay Lisa, way to go! Looking forward to seeing this evolve. Like I always say- you’re a baller! :) Hopefully see you soon lady.

    - Liz

  • http://www.lizgiel.com/ Liz

    Yay Lisa, way to go! Looking forward to seeing this evolve. Like I always say- you’re a baller! :) Hopefully see you soon lady.

    - Liz

  • http://www.ericschiller.edinarealty.com Eric Schiller

    Nice! I subscribed so I will get your posts as they come down the pike! Happy T-GIV.

  • http://www.ericschiller.edinarealty.com/ Eric Schiller

    Nice! I subscribed so I will get your posts as they come down the pike! Happy T-GIV.

  • http://www.WCCO.com John Daenzer

    Lisa…

    Congratulations on your new adventure. I look forward to reading your thoughts here. It is truly a wild time in the communication world. But I am confident that with a little creativity, we will all find new and engaging ways to share.

    Just be brief and frequent and you will
    do wonderfully.

    Best…

    John

  • http://www.WCCO.com/ John Daenzer

    Lisa…

    Congratulations on your new adventure. I look forward to reading your thoughts here. It is truly a wild time in the communication world. But I am confident that with a little creativity, we will all find new and engaging ways to share.

    Just be brief and frequent and you will
    do wonderfully.

    Best…

    John

  • http:twitter.com/lulugrimm lulugrimm

    Thanks so much Mary. Hope I can keep you coming back:)

  • http:twitter.com/lulugrimm lulugrimm

    Your comments mean so much to me Justin. I need all of the advice I can get. “Blogging Mondays” is a good one. I may adopt that:), if you don’t mind. I also look forward to understanding WordPress at some point (I’m part way, sort of). The @arikhanson is definitely good people and one that has inspired me. I’m pretty sure he’s aware of this. Thank you again Justin.

  • lulugrimm

    Thanks so much Mary. Hope I can keep you coming back:)

  • lulugrimm

    Your comments mean so much to me Justin. I need all of the advice I can get. “Blogging Mondays” is a good one. I may adopt that:), if you don’t mind. I also look forward to understanding WordPress at some point (I’m part way, sort of). The @arikhanson is definitely good people and one that has inspired me. I’m pretty sure he’s aware of this. Thank you again Justin.

  • http://www.justincaseyouwerewondering.x.iabc.com Justin Goldsborough

    Hey there. You’re off to a great start. That’s exactly the type of goal that will keep you blogging because you will definitely learn a ton from others and about yourself throughout this process.

    And it’s always good to have awesome people like @arikhanson in your corner (but don’t tell him I said that :) ).

    For me, the biggest obstacle has always been posting consistently. When I started blogging, I instututed “Blogging Mondays” to ensure I’d write a post each week. Worked for about six months, but it’s so easy to get busy and ignore your blog.

    November is National Blog Posting Month and I’ve been trying to post once each day for 30 days. I haven’t made every day, but have made quite a few and the writing is already starting to come easier.

    Hope that helps. Best of luck and I’ll be awaiting your future posts.

  • http://www.justincaseyouwerewondering.x.iabc.com/ Justin Goldsborough

    Hey there. You’re off to a great start. That’s exactly the type of goal that will keep you blogging because you will definitely learn a ton from others and about yourself throughout this process.

    And it’s always good to have awesome people like @arikhanson in your corner (but don’t tell him I said that :) ).

    For me, the biggest obstacle has always been posting consistently. When I started blogging, I instututed “Blogging Mondays” to ensure I’d write a post each week. Worked for about six months, but it’s so easy to get busy and ignore your blog.

    November is National Blog Posting Month and I’ve been trying to post once each day for 30 days. I haven’t made every day, but have made quite a few and the writing is already starting to come easier.

    Hope that helps. Best of luck and I’ll be awaiting your future posts.

  • http://www.sterlingcrossgroup.com Mary

    Lisa-what an amazing intro to you and your blog…I know it will rank high on my reading list. You have so much to share with your rich experience and brilliant point of view! Happy Thanksgiving to you and yours-I hope the cranberry relish/salad turns out OK ;)

  • http://www.sterlingcrossgroup.com/ Mary

    Lisa-what an amazing intro to you and your blog…I know it will rank high on my reading list. You have so much to share with your rich experience and brilliant point of view! Happy Thanksgiving to you and yours-I hope the cranberry relish/salad turns out OK ;)