You are awesome. I tell you this all the time:-) Nothing beats doing the work to figure out where you stand with something. Whether it's looking up a word you don't understand to researching how best to build a campaign to talk to people properly, not a lot trumps research. I can feel some change coming too and want to be right there where I can help, and more importantly learn.

There are going to be a lot of new people coming our way (believe it or not not everyone is on and using twitter)….lend a hand and let us know when you are guiding and helping we should help you and them out also. You know I will help, be the help you would want if you were somewhere new!

Good post….now go help that person!

Thanks for stopping by. Couldn't agree more. It was tough for me to focus here because of the approach her boss took, hence me just using “Jane's” direct questions. What you bring up is fodder for a whole other post I think Experts are overrated in general if you ask me, except in a limited set of disciplines and academia. And who the heck knows if Twitter would even be the best benefit for them, hence my starting with research and getting to know what your options are. Thanks again Bob.

Nice post. What I find interesting is the part where she states that the owner told her to become “an expert in Twitter”. I think that is the mis-thinking from an owner on exactly what Twitter is and can do for your business. I think no one can be an expert in Twitter – Twitter is different for everyone, and for that matter, for each business. Twitter is what you make it. Also, true enterprise social media integration is a marathon, not a sprint.

Would love if you get feedback in the future from her, how the Twitter experiment is going for them.

Bob Stanke
http://robertstanke.com

This post was mentioned on Twitter by lulugrimm: Collaborate to Inform. Will some of you drop in and help me and others out over at http://digg.com/u1MXID? So grateful if you would:-) #fb…

Love the comment and especially like the driving analogy in your post. Thanks for taking the time to stop by and share. I appreciate it.

Also, when I hear of people being asked to jump in on a tactic, I see an opportunity for the communicator to ask about or establish the strategy. Assess the SM landscape (that research you're talking about), Activate the organization (guidelines, cross-functional SM council and all that), Act with a plan and Amplify your efforts as it evolves.