I can understand your (and Chris') frustration with the battle to explain the “human” aspect of social media to clients who just don't get it. I ended up having to create a write-up of month's worth of tweets for one client because they wanted to approve EVERYTHING. It takes the entire social aspect out of Twitter! So many still can't get their head around the concept of social media opening up a channel of two-way communication.

Thanks for sharing!

Thanks for stopping by, and sharing your thoughts. I hear you. I think that if failure were more acceptable (because it's not a bad thing; it's what teaches people how to be successful) in general, a lot of folks would be better off. It's the smaller scale failures that can be so beneficial to companies. Look at some of the big failures out there (United Airlines and Motrin Moms as examples). If they had been a bit more prepared with at least an education, it's possible the situations could have been resolved differently. I think organizational culture is huge here. Companies that pretend that they are in the game will have bigger ramifications than those at least willing to try (genuinely). It's not really a game, as some more traditional means of marketing communications, etc. can be:-) Thanks again Jeff.

While I agree that it is great to know the message, I almost feel that a few companies are really going to screw up royally to finally get it right.

Ship It, Do It, See People, Make it Happen. Look in the mirror next time you wanna see who can do this stuff!

Thank You Lisa for the gut check! The only thing I worry about is not being an event and we get the people we want in the room and I was not there to help. Make a deal with you….if you are there and I am not tell me who is new and needs and wants help and vice versa! Deal?