However, from the agency point of view it tends to be made more complicated than it needs to be. Quite often we disclose parts of the campaign/project that we shouldn’t, or we don’t disclose at all with varying shades of gray in between. We’re passionate about the work we’ve created, and that passion often leads to overly ambitious “sharing.” These two posts aren’t meant to reign in the sharing of good work. Quite the contrary. We’re just trying to ensure that you don’t end up having to field angry phone calls from “the boss.”