Communications Passionista
Archive for ‘Humanity’
Fred Armisen on Building Your Own Thing
A young woman asked advice on behalf of her husband who lives in a rural area and has high hopes of breaking into comedy, but because he’s not near Second City or a well-known comedy shop is struggling. Fred said, “Tell him to stop thinking about what already exists. Invent something else; make your own thing.” While totally unrelated to me, his answer resonated with me and reminded me of some very important things I try to carry with me daily.
How Brands Should Behave on Social Media During a Tragedy
What I’ve seen from brands today is a great reminder that in this new age of marketing communications, applying the old one-way messaging strategies of yesteryear to modern mediums can have a really negative impact on your brand. In addition, human tragedies and Acts of God are sadly becoming more common occurrences these days, and like crisis communications plans, are something brands need to plan for.
LinkedIn Invite Etiquette (and beyond): A Few Simple Rules
A LinkedIn “connection” is just that, a connection not a contact. There’s a difference in language there. Industrial revolution business practices thrived on “contacts.” Sure, the top echelon of PR, marketing and sales folks knew the value of building relationships and meaningful connections, but most business disciplines thrived on “contacts,” lists, blasts and other one-way, one-sided, talk at you behavioral business tactics.
How To Get a PR Internship/Job: Know Yourself
This post is really about knowing yourself, not not about writing a good resume. While that is important (see below), it is by knowing what turns you on, why it turns you on and what you want to do with what turns you on (professionally, of course*smile*) that will propel you in this life. When you have this stuff figured out, presenting yourself everywhere (resume, interviews, in your relationships, etc.) becomes much simpler because you are operating with confidence – gained only when you’re sure of what you’re doing.
Courageous. Thorough. Act. My Three Words for 2011
Simplicity always reigns in my world, so having these three words to come back to as my intended direction and purpose is extremely helpful. The words don’t symbolize an unrealistic expectation I have for myself, or a big goal I’ve written that is obtainable but still overwhelming to think about. They’re just three small words that can put me back on the right track to achieving what it is that I’ve deemed important in order to grow (integrity, service and growth are my eternal words for living).
Listen, Connect, Publish: Takeaways from Reputations
Look for the relationship. SEE YOUR PEOPLE .By listening to your publics it should be pretty simple to determine what it is they need you to say to them. How do you build content around the people you equip? Peeps will reveal what they need. You can’t assume they want to talk to you there (various mediums). When you find where they are you need to participate where they are, you’re there to be a participant – not there to manage the brand. Equip them! It’s amazing what happens when you give people collaboration tools. Help people belong. Build the relationship, a relationship that yields and benefits. Listen and BE HELPFUL. The important thing is DO NOT USE the tools if you’re not willing to listen, if you’re not willing to build relationships.
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I create purpose-driven experiences that establish meaningful connections between people and brands through the convergence of technology and communication.
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@lulugrimm on Instagram
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Well, Hank the destroyer is not a good "bring your dog to work" candidate :( Good thing it's Sat. I owe @space150 an exercise ball. #dogs
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