Communications Passionista
Archive for ‘Conference Takeaways’
Google’s Lead Innovationist and Waze’s Head of Business Development on #SocialCommerce (SXSW Interactive Notes Vol. 2)
“Consumer expectations are off the charts due to the radical pace of technology and consumer access to it.” While we may have sophisticated hardware like iPhones, Androids and tablets to access whatever we want whenever we want, the software (websites, apps and experiences) is not always equally as sophisticated. He used Waze’s ability to lead him to cheaper gas prices as a prime example of the utility and immediacy it provides, which is not standard for most technology today, but yet many of us expect it because of the easy access we have to the hardware.
Visual Voice: Branding on Photo Networks (SXSW Interactive Notes Vol. 1)
Visual Voice was a fantastic conversation about the proliferation of image-based social networks, like Instagram and Pinterest, and the proven strategies and tactics that connect brands and people to their respective audiences. Panelists Suzanne Schloot of Kate Spade, Natanya Anderson of Whole Foods Market, Pinterest maven and professional photographer, Bonnie Tsang and Jean Schneidnes of Neiman Marcus had a captive audience only frustrated by the fact that our fingers couldn’t move fast enough to capture all of their wisdom and experience. Here’s a breakdown by brand/speaker. Enjoy.
Ask Questions, or Better Yet, Ask Better Questions
Seems obvious, yes? Well, it’s not. This I know because of the many humans I encounter regularly who settle for status quo and operate within the confines they’ve been trained to obey. So, if you’re in the former – right on, and if you’re in the latter – start asking questions about the things you’re curious about and about the constructs in which you live.
SxSWi: First-Timer’s Perspective
I’ve done other large conferences, but this was a whole other bag. An estimated 20,000 people participated the interactive and film tracks (which overlap) with content that spanned from journalism, emerging tech, design, development, business, dynamic keynotes and far beyond. Advertising is at its height at this place. Everywhere you turn, you’re tempted by some bright color, emerging technology the ability to Catch or Drive a Chevy.
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I create purpose-driven experiences that establish meaningful connections between people and brands through the convergence of technology and communication.
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@lulugrimm on Instagram
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Well, Hank the destroyer is not a good "bring your dog to work" candidate :( Good thing it's Sat. I owe @space150 an exercise ball. #dogs
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