Communications Passionista
Archive for ‘Digital Brand’
How Brands Should Behave on Social Media During a Tragedy
What I’ve seen from brands today is a great reminder that in this new age of marketing communications, applying the old one-way messaging strategies of yesteryear to modern mediums can have a really negative impact on your brand. In addition, human tragedies and Acts of God are sadly becoming more common occurrences these days, and like crisis communications plans, are something brands need to plan for.
Sony and Miranda Lambert Latest to Leverage Interactive Video in Digital Marketing Campaign
Interactive video. I’m a huge fan. Have been since Andy Grammers launched an interactive music video in early 2011 bringing a new avenue to sustainable attention to his hit single, “Keep Your Head Up.”
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I create purpose-driven experiences that establish meaningful connections between people and brands through the convergence of technology and communication.
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@lulugrimm on Instagram
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Well, Hank the destroyer is not a good "bring your dog to work" candidate :( Good thing it's Sat. I owe @space150 an exercise ball. #dogs
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