Archive for ‘News’

LinkedIn Invite Etiquette (and beyond): A Few Simple Rules

By , 21 June, 2013, 1 Comment

LinkedIn Invite Etiquette (and beyond): A Few Simple Rules

I wrote this a while ago and continue to be baffled by people’s inability to take the minute to write a personalized note. It really just takes a minute:-) It makes complete sense that people interpret their behavior differently online, but we shouldn’t. A simple fix for this is putting ourselves into a physical mindset when we’re online. I would never walk up to someone, remain mute and hand them a business card:-) Anyway, more thoughts on this here. Let’s all get better at being more human online. 

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By , 20 June, 2013, No Comment

Big implications with the size of its audience and its integration with Facebook. Short-form video is clearly here to stay. Vine finally broke through the clutter of video sharing apps to create a sticky solution for creators, however its functionality is limited to a smaller group of creators. Instagram’s user-base, tie to Facebook, filters, camera stabilizer feature and 15 second time frame may be what the doctor ordered to reach mass. Can’t wait to find out. 

instagram:

Introducing Video on Instagram

Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.

Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.

We’re excited to see what the community will bring to video, whether it’s your local cafe showing you just how they made your latte art this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking you behind the scenes.

So what does this mean for your content? Nothing’s different from photos. We’re still committed to making sure you have control over all of your content. Only the people who you let see your photos will be able to see your videos. And as with photos, you own your videos. You can learn more about Video on Instagram—including our new Cinema feature—by visiting the Instagram Help Center.

We can’t wait to see what you’ll create.

Kevin Systrom

Co-founder, Instagram

Instagram for iOS version 4.0 is currently available for download in Apple’s App Store and Instagram for Android version 4.0 is now available on Google Play.

(Source: http://vimeo.com/)

Facebook Now Lets You Comment With a Photo

By , 19 June, 2013, No Comment

Facebook Now Lets You Comment With a Photo

Use your words, or use your pictures? Facebook adds photo comments: http://mashable.com/2013/06/19/facebook-photo-comments/. Big media week for Facebook. Also, while it seems a bit ridiculous, this update represents the rapid pace at which we are consuming visuals as opposed to text. Doesn’t necessarily mean it will stick here, but look forward to watching how it plays out. 

Tesla’s Recall: Now This Is How You Do PR

By , 19 June, 2013, No Comment

Tesla’s Recall: Now This Is How You Do PR

A recall is never good news for a car company. But founder Elon Musk has handled the situation with smooth moves.

“From a communications standpoint, Musk has managed the situation expertly. He got to the story before his customers did and explained clearly and concisely the nature of the problem. More importantly, he outlined exactly why there’s no need for “undue alarm.” And, unlike other car companies, which requirecustomers to bring recalled cars in to a dealership, Musk also laid out a gameplan that’s favorable to its well-heeled customers: “Tesla will pick up the car at a location of the owner’s convenience, provide a Model S loaner if needed, perform the work and bring the car back to the owner a few hours later.”

Facebook Redesigns Page Insights To Give Businesses Clearer, More Actionable Data | TechCrunch

By , 19 June, 2013, No Comment

Facebook Redesigns Page Insights To Give Businesses Clearer, More Actionable Data | TechCrunch

By far one of the best aspects of this update:

“Facebook is also making it easier to see how well an individual post performed by creating a single score card (pictured below) aggregating all the positive (Likes, comments, shares, clicks) and negative (hiding a post, un-Liking a page, reporting as spam) interactions around it.” 

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – Occam’s Razor by Avinash Kaushik

By , 19 June, 2013, No Comment

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – Occam’s Razor by Avinash Kaushik

Great formula. It doesn’t always need to be so complex. Companies, small or large, fail to iterate fast enough leading to poor business results. Lean Analytics Cycle is a structured process to avoid that fate!

Target on Vine

By , 19 June, 2013, No Comment
Target took its time to devise a strategy for Vine and it’s rad. 
  • The content is a good mix of branded and topical.
  • They engaged (we’ll see if it becomes a trend – it should) a prominent artist to create a post. Great way to increase reach. 
  • They are leveraging Instagram to give previews of their Vines.

General Mills History

By , 19 June, 2013, No Comment

General Mills History

Spyder Trap Online Marketing (MSP) created a responsive Tumblr for General Mills, to bring its archive (which contains one of everything they’ve ever created) to life. Dig:
  • They’re leveraging Tumblr for a specific purpose and have communicated that well
  • They’re sharing consistently there (five days a week) and have set that expectation
  • They’ve done a great job of leveraging their Tumblr as an inroad to other Gen Mills communication channels by prominently displaying all of its social channels and site touch points 
  • Yet to be seen, but they’ll likely get some PR for this

By , 18 June, 2013, No Comment

Companies that offer lots of options are often struggling to differentiate. Differentiation comes from clarity of Why, not excess of What.

Simon Sinek

Lisa Grimm’s Vizify Bio | Twitter Video

By , 18 June, 2013, No Comment

Lisa Grimm’s Vizify Bio | Twitter Video

Vizify is an awesome visualization tool that turns your social activity into infographic-like visualizations. They recently added video, aspects of which you can easily edit. Pretty cool. Great and simple piece of content for brands to leverage ht @justinlevy. 

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