Communications Passionista
Archive for ‘Professional Events’
Finding the Right Culture to Fit Your Passion
“A Culture is made – or destroyed – by its articulate voices.” -Ayn Rand.
Marching Together: Recap of Mobile March
The majority of people DO NOT have Android or Smartphones… they have TEXT!!! We are the uber geeks, not consumers! The point here being that, thinking from a tech savvy box isn’t always a good thing, as the majority of the population runs on less sophisticated technology, but uses it well and via SMS. We should focus marketing efforts here. “Consumers want that brand, color or price point, not complicated application arrangements that require vast amounts of knowledge they don’t have to operate. Developing apps that actually relate to the consumer market would be a much better spend in developer time. We don’t need yet another Twitter app. The creativity comes in how you’re building the relationship with the customer, not the creativity in the app!!!
The Beauty of Technology: Recap of SMBSXSW from Afar
Social Media as part of the operational alignment is about creating edges and flows inside your company. Innovation happens on the edges where you get creative friction and where things and things can even be a little messy. What SM can do if you optimize the right way is create those edges and knowledge flows… can start happening inside your company.
Reflection: Inspirations From the Web
Upon entering my first agency job I took a lot in, as is to be expected. I love public relations and the foundation upon which it was built, but in the agency setting I found myself at times wondering why PR could seem so impersonal and contrived. My capstone project in college had addressed the question of how social networks were impacting the public relations industry, so naturally I began to gravitate to the online marketing group’s side of business in the agency (where social media was housed). The unfortunate thing about the agency was that the synchronicity between practice groups was more of a fight than a collaborative effort. Who owned the social media piece of an account (PR or online marketing) or who got hours seemed more of a priority than getting down to business and developing sound strategies of how to provide clients with the best means to reach the folks they were trying to reach.
Listen, Connect, Publish: Takeaways from Reputations
Look for the relationship. SEE YOUR PEOPLE .By listening to your publics it should be pretty simple to determine what it is they need you to say to them. How do you build content around the people you equip? Peeps will reveal what they need. You can’t assume they want to talk to you there (various mediums). When you find where they are you need to participate where they are, you’re there to be a participant – not there to manage the brand. Equip them! It’s amazing what happens when you give people collaboration tools. Help people belong. Build the relationship, a relationship that yields and benefits. Listen and BE HELPFUL. The important thing is DO NOT USE the tools if you’re not willing to listen, if you’re not willing to build relationships.
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I create purpose-driven experiences that establish meaningful connections between people and brands through the convergence of technology and communication.
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@lulugrimm on Instagram
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Well, Hank the destroyer is not a good "bring your dog to work" candidate :( Good thing it's Sat. I owe @space150 an exercise ball. #dogs
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