Communications Passionista
Archive for ‘Smart Marketing’
Sony and Miranda Lambert Latest to Leverage Interactive Video in Digital Marketing Campaign
Interactive video. I’m a huge fan. Have been since Andy Grammers launched an interactive music video in early 2011 bringing a new avenue to sustainable attention to his hit single, “Keep Your Head Up.”
Dear Marketers: Please Stop Using the Lone Social Media Icon
We need to be approaching social with the same strategic lens so that we capitalize on the opportunity these communication channels present us. This seems like common sense, but it is not common practice in social media. One of the biggest mistakes I see in digital marketing is the assumption that consumers recognize and know how to use new mediums to connect with brands. So, let’s think about them a little bit more when we’re building out our mar comm efforts. It will be better for everyone that way.
Smart Marketing Campaign to Watch: The Next Great Lay’s Potato Chip Flavor
Unlike most fragmented campaigns these days that put the aspirations of a “viral” hit or social media success ahead of their consumers, this appears to be holistically rooted in the passion of Lay’s consumers and putting in place the mechanisms necessary to activate that passion.
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I create purpose-driven experiences that establish meaningful connections between people and brands through the convergence of technology and communication.
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@lulugrimm on Instagram
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Home is so good... #americanbulldog #dogs #pets #hank
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