General Mills History
Spyder Trap Online Marketing (MSP) created a responsive Tumblr for General Mills, to bring its archive (which contains one of everything they’ve ever created) to life. Dig:
- They’re leveraging Tumblr for a specific purpose and have communicated that well
- They’re sharing consistently there (five days a week) and have set that expectation
- They’ve done a great job of leveraging their Tumblr as an inroad to other Gen Mills communication channels by prominently displaying all of its social channels and site touch points
- Yet to be seen, but they’ll likely get some PR for this
I create purpose-driven experiences that establish meaningful connections between people and brands through the convergence of technology and communication.
