Communications Passionista
What Does Digital PR Specialist for Mall of America Do Anyway?
How did you get started in this career and how did you start with Mall of America?
“When you were little, you were far more interested in people than in toys,” says my mom of me. That has never changed, and I as I ‘grow up’ my fascination of people, their behaviors and motivations only intensifies. My life-long love of people and appreciation for story telling originally placed me on the film studies path in college, which eventually turned into a love of the social sciences, interpersonal communication and PR.
A New Chapter
Life is a series of steps and it’s not the destination it’s the journey, right? Statements that are much easier said than believed most of the time because the majority of us have places we want to go and we just want to get there.
Collaborative News: WCCO’s The Wire Wants You!
So, what the heck do you do if you’re a large media distribution channel and your audience has started to find you less relevant because they can seek their information elsewhere and have a dialogue about it?
Marching Together: Recap of Mobile March
The majority of people DO NOT have Android or Smartphones… they have TEXT!!! We are the uber geeks, not consumers! The point here being that, thinking from a tech savvy box isn’t always a good thing, as the majority of the population runs on less sophisticated technology, but uses it well and via SMS. We should focus marketing efforts here. “Consumers want that brand, color or price point, not complicated application arrangements that require vast amounts of knowledge they don’t have to operate. Developing apps that actually relate to the consumer market would be a much better spend in developer time. We don’t need yet another Twitter app. The creativity comes in how you’re building the relationship with the customer, not the creativity in the app!!!
The Beauty of Technology: Recap of SMBSXSW from Afar
Social Media as part of the operational alignment is about creating edges and flows inside your company. Innovation happens on the edges where you get creative friction and where things and things can even be a little messy. What SM can do if you optimize the right way is create those edges and knowledge flows… can start happening inside your company.
Couples and Money and Communication, oh my!
In the spirit of talking about things other people don’t talk about openly, but at times desperately want to or should, I’d like to share a little something about an exercise my husband and I are doing to be better communicators and build a stronger marriage, specifically as it pertains to MONEY.
SMBMSP #24 – Social Media and Retail
In developing a solid line of questioning for the panel, I want to know what YOU think in order to round out my questions for the event. We’re a crew who likes to collaborate, so let’s do it. Tell me what you want to know about the relationship between social media and retail, okay?
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I create purpose-driven experiences that establish meaningful connections between people and brands through the convergence of technology and communication.
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@lulugrimm on Instagram
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Well, Hank the destroyer is not a good "bring your dog to work" candidate :( Good thing it's Sat. I owe @space150 an exercise ball. #dogs
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