Posts tagged ‘Agency PR’

Brand and Agency Partnerships in Social Media: How to Disclose from an Agency Perspective

By , 4 February, 2011, 7 Comments
Brand and Agency Partnerships in Social Media: How to Disclose from an Agency Perspective

However, from the agency point of view it tends to be made more complicated than it needs to be. Quite often we disclose parts of the campaign/project that we shouldn’t, or we don’t disclose at all with varying shades of gray in between. We’re passionate about the work we’ve created, and that passion often leads to overly ambitious “sharing.” These two posts aren’t meant to reign in the sharing of good work. Quite the contrary. We’re just trying to ensure that you don’t end up having to field angry phone calls from “the boss.” :-)

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Brand and Agency Partnerships in Social Media: How to Disclose from a Brand Perspective

By , 21 December, 2010, 5 Comments

As more brands are engaging in social media, and using agencies to help develop strategies and execute on them, there exists the possibility for tension between the two parties. We always like to share the good work we are doing, right? Whether that is on our website, social network or our own personal page, we like showing off.

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