Communications Passionista
Posts tagged ‘Communication’
How Brands Should Behave on Social Media During a Tragedy
What I’ve seen from brands today is a great reminder that in this new age of marketing communications, applying the old one-way messaging strategies of yesteryear to modern mediums can have a really negative impact on your brand. In addition, human tragedies and Acts of God are sadly becoming more common occurrences these days, and like crisis communications plans, are something brands need to plan for.
Reflection: Inspirations From the Web
Upon entering my first agency job I took a lot in, as is to be expected. I love public relations and the foundation upon which it was built, but in the agency setting I found myself at times wondering why PR could seem so impersonal and contrived. My capstone project in college had addressed the question of how social networks were impacting the public relations industry, so naturally I began to gravitate to the online marketing group’s side of business in the agency (where social media was housed). The unfortunate thing about the agency was that the synchronicity between practice groups was more of a fight than a collaborative effort. Who owned the social media piece of an account (PR or online marketing) or who got hours seemed more of a priority than getting down to business and developing sound strategies of how to provide clients with the best means to reach the folks they were trying to reach.
Collaborate to Inform: A Reader Writes In
In regards to primary research, hop on and establish yourself in the mediums you plan to participate in. Practice makes perfect, right? So, if you’re comfortable enough after you know what Twitter is, open an account. WATCH and LISTEN to people. Using Twitter Search (search.twitter.com) seek out keywords that are relevant to you using quotes. (Example “public relations” or “social media.”) By searching for specific terms, you will be able to find exactly who is talking about the subject matter you are interested in. This will help you determine if you want to follow this person/people and if the conversation is a place you want to engage. If you have a prospect list or are curious if specific people are utilizing Twitter (or another medium), go to Google and type in “Jane Doe on Twitter” and anyone by that name will pop up. This is very useful, as you can get granular very easily to determine where you should be spending your time.
Integrity, Social Media and Business: One Big Uncomfortable Family
Integrity has found its rightful place at the head of the business communication revolution table. Words like authentic, transparent and genuine (all synonymous with insides matching outsides) are among the most popular vocabulary words of today. Not because people do these things particularly well, but because the act of exuding these characteristics is highly desirable, especially as it pertains to communicating. Integrity is what we crave and expect in our interactions with other humans (brands) — and we should expect nothing less.
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I create purpose-driven experiences that establish meaningful connections between people and brands through the convergence of technology and communication.
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@lulugrimm on Instagram
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Well, Hank the destroyer is not a good "bring your dog to work" candidate :( Good thing it's Sat. I owe @space150 an exercise ball. #dogs
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