Communications Passionista
Posts tagged ‘Social Media’
How Brands Should Behave on Social Media During a Tragedy
What I’ve seen from brands today is a great reminder that in this new age of marketing communications, applying the old one-way messaging strategies of yesteryear to modern mediums can have a really negative impact on your brand. In addition, human tragedies and Acts of God are sadly becoming more common occurrences these days, and like crisis communications plans, are something brands need to plan for.
LinkedIn Invite Etiquette (and beyond): A Few Simple Rules
A LinkedIn “connection” is just that, a connection not a contact. There’s a difference in language there. Industrial revolution business practices thrived on “contacts.” Sure, the top echelon of PR, marketing and sales folks knew the value of building relationships and meaningful connections, but most business disciplines thrived on “contacts,” lists, blasts and other one-way, one-sided, talk at you behavioral business tactics.
Dear Marketers: Please Stop Using the Lone Social Media Icon
We need to be approaching social with the same strategic lens so that we capitalize on the opportunity these communication channels present us. This seems like common sense, but it is not common practice in social media. One of the biggest mistakes I see in digital marketing is the assumption that consumers recognize and know how to use new mediums to connect with brands. So, let’s think about them a little bit more when we’re building out our mar comm efforts. It will be better for everyone that way.
Listen, Connect, Publish: Takeaways from Reputations
Look for the relationship. SEE YOUR PEOPLE .By listening to your publics it should be pretty simple to determine what it is they need you to say to them. How do you build content around the people you equip? Peeps will reveal what they need. You can’t assume they want to talk to you there (various mediums). When you find where they are you need to participate where they are, you’re there to be a participant – not there to manage the brand. Equip them! It’s amazing what happens when you give people collaboration tools. Help people belong. Build the relationship, a relationship that yields and benefits. Listen and BE HELPFUL. The important thing is DO NOT USE the tools if you’re not willing to listen, if you’re not willing to build relationships.
Collaborate to Inform: A Reader Writes In
In regards to primary research, hop on and establish yourself in the mediums you plan to participate in. Practice makes perfect, right? So, if you’re comfortable enough after you know what Twitter is, open an account. WATCH and LISTEN to people. Using Twitter Search (search.twitter.com) seek out keywords that are relevant to you using quotes. (Example “public relations” or “social media.”) By searching for specific terms, you will be able to find exactly who is talking about the subject matter you are interested in. This will help you determine if you want to follow this person/people and if the conversation is a place you want to engage. If you have a prospect list or are curious if specific people are utilizing Twitter (or another medium), go to Google and type in “Jane Doe on Twitter” and anyone by that name will pop up. This is very useful, as you can get granular very easily to determine where you should be spending your time.
Integrity, Social Media and Business: One Big Uncomfortable Family
Integrity has found its rightful place at the head of the business communication revolution table. Words like authentic, transparent and genuine (all synonymous with insides matching outsides) are among the most popular vocabulary words of today. Not because people do these things particularly well, but because the act of exuding these characteristics is highly desirable, especially as it pertains to communicating. Integrity is what we crave and expect in our interactions with other humans (brands) — and we should expect nothing less.
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I create purpose-driven experiences that establish meaningful connections between people and brands through the convergence of technology and communication.
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@lulugrimm on Instagram
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Well, Hank the destroyer is not a good "bring your dog to work" candidate :( Good thing it's Sat. I owe @space150 an exercise ball. #dogs
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