Posts tagged ‘YouTube’

Google’s Lead Innovationist and Waze’s Head of Business Development on #SocialCommerce (SXSW Interactive Notes Vol. 2)

By , 14 March, 2013, 3 Comments
Google’s Lead Innovationist and Waze’s Head of Business Development on #SocialCommerce (SXSW Interactive Notes Vol. 2)

“Consumer expectations are off the charts due to the radical pace of technology and consumer access to it.” While we may have sophisticated hardware like iPhones, Androids and tablets to access whatever we want whenever we want, the software (websites, apps and experiences) is not always equally as sophisticated. He used Waze’s ability to lead him to cheaper gas prices as a prime example of the utility and immediacy it provides, which is not standard for most technology today, but yet many of us expect it because of the easy access we have to the hardware.

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Visual Voice: Branding on Photo Networks (SXSW Interactive Notes Vol. 1)

By , 13 March, 2013, 11 Comments
Visual Voice: Branding on Photo Networks (SXSW Interactive Notes Vol. 1)

Visual Voice was a fantastic conversation about the proliferation of image-based social networks, like Instagram and Pinterest, and the proven strategies and tactics that connect brands and people to their respective audiences. Panelists Suzanne Schloot of Kate Spade, Natanya Anderson of Whole Foods Market, Pinterest maven and professional photographer, Bonnie Tsang and Jean Schneidnes of Neiman Marcus had a captive audience only frustrated by the fact that our fingers couldn’t move fast enough to capture all of their wisdom and experience. Here’s a breakdown by brand/speaker. Enjoy.