Target took its time to devise a strategy for Vine and it’s rad.
- The content is a good mix of branded and topical.
- They engaged (we’ll see if it becomes a trend – it should) a prominent artist to create a post. Great way to increase reach.
- They are leveraging Instagram to give previews of their Vines.
I create purpose-driven experiences that establish meaningful connections between people and brands through the convergence of technology and communication.
